1. Information We Collect
 

1.1 Information You Give Us

• Free Preview and orders: your name, email address, phone number, and the address of the property you want us to analyze.

• Payment information: billing details and payment card information, which are processed by our payment processor, Stripe. Lotify does not store full card numbers.

• Account information: if you create an account, your email address and password.

• Communications: messages you send to support, answers to our optional surveys, and reviews or testimonials you choose to give us.
   

1.2 Information Collected Automatically

• Usage data: pages visited, features used, links clicked, and time spent on the Services.

• Device and technical data: IP address, browser type and version, operating system, and referring web page.

• Property search data: the addresses and parcel identifiers you enter to request a Free Preview or a Report.

• Log data: server logs that record interactions with the Services, including timestamps and error events.
   

1.3 Cookies and Tracking Technologies

We use cookies, pixel tags, and similar technologies to run and improve the Services and to measure our advertising. They fall into four categories:

• Essential cookies: required for the Services to work, such as sign-in and security. These cannot be turned off.

• Analytics cookies: help us understand how people use the Services (for example, Google Analytics).

• Advertising measurement cookies: tell us whether an ad led someone to request a Free Preview or buy a Report (for example, Google Ads conversion tracking). Under some state laws, this can count as targeted advertising or as sharing personal information. You can opt out as described in Section 5.4.

• Preference cookies: remember your settings.

We do not serve third-party ads on the Services. We do not upload your Report contents or the address you searched to advertising platforms.
 

1.4 Public Records and Property Owner Data

The Services aggregate publicly available property records from government entities and, in some cases, licensed commercial data providers. This data includes information about people who are not Lotify users, such as property owners, taxpayers, permit applicants, and other parties whose information appears in municipal, county, or state databases. Lotify does not collect this information directly from those individuals. It comes from public government records.

• Accuracy and corrections: Because this data comes from government agencies, anyone seeking to correct an inaccuracy in the underlying public record must contact the relevant government agency directly. Lotify cannot change official government records.

• General redaction requests: To request removal or redaction of your information from our Services (where legally required), email privacy@lotify.ai with the subject line "Data Redaction Request" and include the property address, your relationship to the property, and the basis for your request. We aim to process redaction requests within 10 business days.

• Law enforcement, judicial officers, and other protected individuals: If you are a law enforcement officer, judicial officer, prosecutor, elected official, or other individual protected under a state address confidentiality or non-publication statute (including "Daniel's Law" or an equivalent), email redact@lotify.ai with the subject line "Protected Person Redaction." Include your name, the address or addresses to be redacted, and documentation of your protected status. We will expedite review and aim to complete the redaction within 3 business days of verification.

Lotify complies with all legally required redaction obligations. However, we are not the original publisher of public record data. Removal from our Services does not remove your information from the underlying government database or from other third-party aggregators.

1.5 Information from Other Sources

• Payment confirmations from Stripe.

• Information from advertising platforms about which campaign or ad brought you to our website.

• Where required for compliance, verification data from identity service providers.
   

2. How We Use Your Information
 

2.1 To Provide the Services

• Generate and deliver your Free Preview and Reports.

• Process payments and refunds, and administer accounts.

• Authenticate users and keep the Services secure.

• Provide customer support and respond to your questions.

2.2 To Improve the Services

We may use de-identified, aggregated data from user activity to improve our data models, Report accuracy, and product features. This data cannot reasonably be used to identify you. We do not use identifiable personal information, including your name, email, phone number, or your individual property searches, to train or fine-tune AI models. We do not share your individual searches with other users or the public.
 

2.3 To Communicate with You

• Transactional messages, such as order confirmations, Report delivery, and receipts.

• Service updates, security alerts, and notices of changes to our Terms or this Policy.

• Marketing emails about your Report and related offers, if you agree. You can unsubscribe at any time using the link in any email or by emailing privacy@lotify.ai.

• Text messages, only with your separate consent. Message and data rates may apply, and you can reply STOP to opt out at any time.

• An optional survey after your Report is delivered. We use your answers to improve the Services. We will not quote your name or words in marketing without your separate permission.
   

2.4 To Measure and Advertise

We use analytics and advertising measurement tools to understand which of our ads and web pages work, and to improve them.
 

2.5 To Comply with Legal Obligations

• Respond to lawful government requests, subpoenas, or court orders.

• Process data redaction requests under applicable property data laws.

• Meet financial, tax, and anti-fraud compliance requirements.
   

2.6 Automated Processing

We use AI and other automated tools to collect, summarize, and interpret property records when we produce your Report. We also use automated systems for account security and fraud prevention, and in some cases these signals can contribute to a decision to suspend or restrict access. These systems do not make final decisions about your legal rights. To ask for a human review of an automated account action, email team@lotify.ai with the subject line "Account Review Request." We will respond within 5 business days. We do not use automated decision-making for credit, insurance, employment, or housing eligibility. Our data is not a consumer report under the Fair Credit Reporting Act and may not be used for those purposes.
 

3. How We Share Information
 

3.1 We Do Not Sell Your Personal Information

Lotify does not sell your personal information. We do not share your name, email, phone number, or the address you searched with real estate agents, lenders, home inspectors, or other professionals unless you ask us to. The analytics and advertising measurement tools described in Section 1.3 may count as sharing or targeted advertising under some state laws, and you can opt out as described in Section 5.4.
 

3.2 Service Providers

We share information with vendors who process it for us and are limited to providing services to us:

• Payments: Stripe, Inc.

• Website, app, and database hosting: for example, Wix, Softr, and Airtable.

• Customer relationship management and email: for example, HubSpot.

• Analytics and advertising measurement: Google Analytics and Google Ads.

• Support and communications: help desk, email delivery, and, if you consent to texts, messaging providers.

• AI and data providers: tools that help us read and summarize property records.
   

3.3 Sharing You Choose

If you share your Report with a co-buyer, agent, inspector, lender, or attorney, as our Terms allow, that is your choice. We are not responsible for how they use it.
 

3.4 Business Transfers

If Lotify is involved in a merger, acquisition, asset sale, or financing, your information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

3.5 Legal Disclosures

We may disclose information if we believe in good faith that disclosure is necessary to: (a) comply with applicable law or legal process; (b) protect the rights, property, or safety of Lotify, our users, or the public; or (c) detect, prevent, or address fraud, security, or technical issues.

3.6 Aggregated and De-Identified Data

We may share or publish aggregated, de-identified data (for example, market-level permit trends or coverage statistics) that cannot reasonably identify you. This data is not subject to this Privacy Policy.

4. Data Retention

We keep personal information only as long as needed for the purposes described in this Policy or as the law requires. General guidelines:

• Free Preview requests and marketing contacts: until you unsubscribe or ask us to delete your information.

• Account data: for the life of your account plus 3 years after it closes, for dispute resolution and legal compliance.

• Report data: 5 years after the Report is generated, to support audit trails and your ability to re-access it.

• Payment records: 7 years, for financial and tax compliance.

• Usage and log data: 13 months, then deleted or anonymized.

• Support communications: 2 years after resolution.

If you ask us to delete your information, we will delete or anonymize it within 45 days, except where the law requires us to keep it or we need it for legitimate purposes such as fraud prevention or pending legal claims.

5. Your Privacy Rights

If you live in Texas, California, or another state with a consumer privacy law, you may have the rights below. We apply the same process to every request.

5.1 Your Rights

• Access: confirm whether we process your personal information and get a copy.

• Correct: ask us to fix inaccurate information.

• Delete: ask us to delete your personal information.

• Portability: get your information in a portable format.

• Opt out: of targeted advertising, the sale of personal information, and sharing for cross-context behavioral advertising.

• Non-discrimination: we will not deny you service or charge you a different price for using these rights.

5.2 How to Exercise Your Rights

• Email privacy@lotify.ai with the subject line "Privacy Rights Request."

• We will verify your identity before acting, usually by confirming the email address you used with us.

• We respond within 45 days. If we need more time, we may extend once by up to 45 days and will tell you why.

5.3 Appeals

If we deny your request, you can appeal by emailing privacy@lotify.ai with the subject line "Privacy Appeal" after you receive our response. We will answer in writing within 60 days and explain our decision. If you are not satisfied, Texas residents may file a complaint with the Texas Attorney General, and residents of other states may contact their state attorney general.

5.4 Opt Out of Targeted Advertising and Sharing

To opt out of advertising measurement cookies, use the cookie choices on our website, adjust your browser or device settings, use Google's ad settings, or email privacy@lotify.ai with the subject line "Opt Out." We process opt-out requests within 15 business days. 
 

5.5 Texas Residents

Texas residents have rights under the Texas Data Privacy and Security Act (TDPSA). To exercise them, use the process in Sections 5.2 through 5.4 and include "Texas" in your subject line.
 

6. Data Security

We use administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

• Encryption: data is encrypted in transit (TLS) and at rest, using the encryption provided by our hosting and database providers.

• Access controls: role-based access and multi-factor authentication for internal systems.

• Vendor security: we require our service providers to maintain appropriate security measures.

• Monitoring: automated monitoring for unusual access patterns and possible security incidents.

No system is completely secure. If a data breach affects your personal information, we will notify you and the appropriate regulators as the law requires.

7. Children's Privacy
The Services are for adults 18 and older. They are not directed to anyone under 18, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has given us personal information, email privacy@lotify.ai and we will delete it promptly.

8. Third-Party Links and Services

The Services may link to websites or use services that Lotify does not operate. This Privacy Policy does not apply to them. We encourage you to read their privacy policies before giving them any personal information. We are not responsible for their privacy practices.

9. Where Your Information Is Processed

The Services operate from the United States and are intended for use by people in the United States. If you access them from outside the United States, your information will be transferred to and processed in the United States, where privacy laws may differ from those where you live.

10. Do Not Track

Some browsers offer a "Do Not Track" setting. There is no industry-standard way to interpret it, so our website does not respond to Do Not Track signals. You can manage tracking through our cookie choices instead.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will post the updated Policy with a revised effective date. For material changes, we will notify you by email or with a prominent notice on the Services at least 30 days before the change takes effect. If you keep using the Services after the effective date, you accept the update.

12. Contact Us

For privacy questions, requests, or concerns, contact:

Lotify AI Inc., Privacy Team

Email: privacy@lotify.ai

Mailing address: 1500 N GRANT ST / SUITE 10616 DENVER, CO 80203

We aim to respond to all privacy inquiries within 10 business days.